End Goal Theory - Ivan Ilych in his book energy and equity talks about the automobile industry to explain this. People tend to think that our lives have become faster and more efficient with this industry but he conducts a research to prove that we actually spend 4 of our 16 waking hours taking care of this automobile. This time includes making money for its loan, driving it, parking it, searching for it etc. End goal theory encourages one to look at things from this long term perspective when they invest in some technology.